KAMAL ON THE VERTEX OF INDIAN FILM INDUSTRY

Finally, the Raj Kamal film has announced to premiere its 95-crore mega-budget film Vishwaroopam through Direct-to-home (DTH) platforms on February 2. The film will be released in cinema-halls on January 25th.

It is understood that Kamal is interested to reduce the price of the film
for a show from Rs.1000 on DTH platforms and is expected that the film would be premiered on February 2 thrice instead of one single show as was planned earlier, since the decision of exhibiting the show through DTH a day before its release was changed.

The decision to premiere the show through the DTH  after the film's release in cine theaters was arrived at following discussions and hour-long talks with some cine theater owners, it is learnt. The film in Hindi and Telugu versions will be released in February 1 and it would be come to DTH platforms for subscribers who make payments on February 2.

There are around 7.5 million DTH subscribers throughout India,and how many of them will be willing to subscribe for the DTH show, will come to light only after the shows.

However, there is no dispute in saying that Dr Kamal Hassan is the first man to introduce premiering new film through the DTH platforms and taking the film on the vertex of the film industry throughout India.